Privacy Policy
empowerparentingnow.com (“we,” “us,” or “our”) is committed to maintaining the highest level of privacy and data protection for its users. We recognize the importance of safeguarding your personal data and are dedicated to processing it in a transparent, secure, and lawful manner. This Privacy Policy outlines how we collect, use, store, and share information when you access or use empowerparentingnow.com or engage with us through other channels. We adhere to the principles set forth by the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws.
1. Scope and Controller
This Privacy Policy applies to all users, visitors, and customers who interact with our website, services, and communications. Whether you are browsing our site, creating an account, subscribing to updates, or making a purchase, this policy governs how your personal data is handled.
empowerparentingnow.com is the data controller for the personal information described in this Privacy Policy. As a data controller, we determine the purposes and means by which your personal data is processed.
2. Categories of Personal Data We Collect
We may collect and process the following categories of personal data:
a. Usage Data
Includes information such as your internet browser type and version, IP address, geographic location, referral sources, length of visit, page views, session timestamps, and navigation paths. This information helps us understand how our services are being used.
b. Account Data
When you create an account with us, we may collect your name, mailing address, email address, telephone number, and login credentials.
c. Profile Data
Includes your preferences, account settings, behavioral data (such as browsing and purchasing behavior), and responses to surveys or quizzes provided via empowerparentingnow.com.
d. Communication Data
Encompasses any communications you send to us, including emails, chat messages, support requests, feedback, and message history.
e. Technical Data
Involves details about the devices you use to access our site—from hardware models and operating systems to browser types and system settings.
f. Transaction Data
Includes payment methods, billing and delivery information, purchase history, and other data necessary to complete transactions.
g. Preference Data
Captures your consents, marketing and communication preferences, interests in specific products or services, and user engagement data.
3. Legal Bases for Processing Personal Data
We process your personal data only when we have a valid legal basis to do so. These include:
– Consent: Where you have provided explicit permission (e.g., subscribing to newsletters).
– Contract: Where processing is necessary to perform a contract with you or take steps at your request before entering into a contract (e.g., purchasing a product).
– Legitimate Interest: Where processing is necessary for our legitimate business interests (e.g., website analytics, security, fraud prevention), and these are not overridden by your data protection rights.
– Legal Obligation: Complying with our legal or regulatory obligations.
4. Your Rights Under GDPR and CCPA
Depending on your location and applicable regulation, you may exercise the following rights regarding your personal data:
– Right of Access: To obtain confirmation and a copy of your personal data.
– Right to Rectification: To request correction of inaccurate or incomplete personal data.
– Right to Erasure (“Right to be Forgotten”): To request deletion of your data under certain conditions.
– Right to Restrict Processing: To request a limitation on the use of your data.
– Right to Data Portability: To receive your data in a structured, commonly used, and machine-readable format.
– Right to Object: To object to our processing of your data where we rely on legitimate interests or direct marketing.
– Right to Opt-Out (CCPA): California residents have the right to opt out of the sale or sharing of personal information.
To exercise any of these rights, please contact us at [email protected]. We may request identity verification to process your request.
5. Data Security
We employ a comprehensive suite of technical and organizational safeguards to protect your data, including:
– Data encryption in transit and at rest
– Role-based access controls
– Regular system audits and vulnerability assessments
– Secure data storage and encrypted backups
– Staff training on data privacy and handling
Despite our efforts, no method of transmission over the Internet is 100% secure. We encourage users to protect their login credentials and report any suspicious activity.
6. International Data Transfers
As empowerparentingnow.com may operate outside your jurisdiction, your personal data may be transferred to and processed in countries outside your residence, including to regions without equivalent data protection laws. Where such transfers occur, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses and ensure the receiving parties uphold adequate privacy protections.
7. Data Retention
We retain your personal data only as long as necessary for the purposes for which it was collected, including the fulfillment of our contractual obligations or as required under applicable law. Specific retention periods include:
– Account Data: Retained for as long as your account remains active or as needed to provide you with services.
– Transaction Data: Retained for 7 years for tax and audit purposes.
– Communication Records: Retained for 2 years after final contact.
– Preference and Profile Data: Retained for up to 3 years for analytics and marketing unless a longer period is required or permitted by law.
8. Cookies and Tracking Technologies
empowerparentingnow.com uses cookies and similar tracking technologies to enhance user experience, optimize performance, and gather analytical insights. Types of cookies include:
– Essential Cookies: Required for basic site functionality and security.
– Functional Cookies: Allow us to remember choices you make (such as language or region).
– Analytical Cookies: Help us understand how visitors interact with our site for optimization purposes.
– Performance Cookies: Monitor page loading speeds and user navigation.
9. Cookie Management and Compliance
We provide you with options to control the use of cookies through our cookie banner and Consent Management Platform. You may also adjust your browser settings to block or delete cookies. Consent for non-essential cookies is obtained prior to deployment, in compliance with GDPR and CCPA standards.
Under the CCPA, you can also opt-out of cookies used for selling or sharing personal information through a “Do Not Sell or Share My Personal Information” link accessible on the site.
10. Children’s Data
empowerparentingnow.com does not knowingly collect personal data from children under the age of 13. If we become aware that information has been collected from a child without verifiable parental consent, we will delete such data immediately. Parents or guardians who believe their child’s information has been provided inappropriately should contact us at [email protected].
11. Policy Modifications
We reserve the right to amend this Privacy Policy at our discretion. Changes will be posted on empowerparentingnow.com, and where required by law, we will notify users through direct communications or service banners. Continued use of our services following such changes signifies your acceptance of those updates.
12. Contact Information
If you have questions or requests related to this Privacy Policy or how your personal data is processed, please contact us at:
Email: [email protected]
Website: empowerparentingnow.com
We are committed to addressing your concerns in a timely and responsible manner.
Compliance Statement
empowerparentingnow.com is committed to full compliance with the GDPR, CCPA, and all other applicable data privacy laws. Your privacy is foundational to our commitment, and you are encouraged to reach out with any questions, concerns, or data-related requests to [email protected].